Psychological Advertising: Exploring Consumer Psychology for Click Prediction in Sponsored Search
Psychological Advertising: Exploring Consumer Psychology for Click Prediction in Sponsored Search
Improving Ad Relevance in Sponsored Search
An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising
Efficient Multiple-Click Models in Web Search
A Probabilistic Model for Personalized Tag Prediction
TrueSkill and AdPredictor: Large Scale Machine Learning in the Wild
Machine Learning in Microsoft's Online Services: TrueSkill, AdPredictor, and Matchbox
Enterprise and Desktop search (EDS)
Enterprise and Desktop search (EDS)