Psychological Advertising: Exploring Consumer Psychology for Click Prediction in Sponsored Search
Psychological Advertising: Exploring Consumer Psychology for Click Prediction in Sponsored Search
Improving Ad Relevance in Sponsored Search
11.10 Trends in Developing Products and Pricing
An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising
Efficient Multiple-Click Models in Web Search
A Probabilistic Model for Personalized Tag Prediction
TrueSkill and AdPredictor: Large Scale Machine Learning in the Wild
Machine Learning in Microsoft's Online Services: TrueSkill, AdPredictor, and Matchbox
Integrative topology uncovers new biology from heterogeneous omics data