An Empirical Study of Reserve Price Optimisation in Display Advertising
Optimal Real-Time Bidding for Display Advertising
An Empirical Study of Reserve Price Optimisation in Display Advertising
eMarketing: The Essential Guide to Online Marketing
Game Theory for Strategic Advantage
Efficient Online Ad Serving in a Display Advertising Meta-Exchange
Electronic Commerce: The Strategic Perspective
Information Systems: A Manager's Guide to Harnessing Technology
Economics and E-Commerce
Lecture 16 - Exchange Rate Policies