eMarketing: The Essential Guide to Online Marketing
EW-Shopp: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey
Pop-up Retail Strategies in an Omnichannel Context
Information Systems: A Manager's Guide to Harnessing Technology
Marketing Management: Analytics, Frameworks, and Applications
Marketing Management: Analytics, Frameworks, and Applications
Management of Services: Concepts, Design, and Delivery
Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students
Greedy Function Optimization in Learning to Rank
Digital Accessibility as a Business Practice