eMarketing: The Essential Guide to Online Marketing
EW-Shopp: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey
Principles of Marketing
12.8 Sales Promotion
Pop-up Retail Strategies in an Omnichannel Context
EW-Shopp: Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey
Information Systems: A Manager's Guide to Harnessing Technology
11.5 Market Segmentation
Marketing Management: Analytics, Frameworks, and Applications
Electronic Commerce: The Strategic Perspective