economia comportamentake
Strategic Considerations in Bandit Settings - The Price of Truthfulness in Online Ad Auctions
Internet Advertising and Optimal Auction Design
Online Advertising: Using Theory and Data to Optimize Marketplaces
Query Clustering based on Bid Landscape for Sponsored Search Auction Optimization
Internet Advertising and Optimal Auction Design
Online dual decomposition for performance and delivery-based distributed ad allocation
Principles of Marketing
Access to Knowledge in the Age of Intellectual Property
Incentive Engineering in the Internet Age