In recent years copyright has moved away from being an esoteric and technical legal subject to one that affects musicians, designers, artists, students, authors, ordinary consumers, and more generally any one involved in any way in cultural production. Copyright stories assault us everyday in our newspapers, our emails and in the next few years, will play a very important role in determining the way we think of creativity; either in terms of exclusive property or in terms of collaboration. It is an issue in which content creators have a vital stake and certainly too important an issue to leave to the lawyers alone. This booklet serves as an introduction to the world of 'open content licensing', a paradigm that is rapidly emerging as an important alternative to the existing model of copyright.