Course Overview

In our daily lives, we consciously or unconsciously engage in research to solve the problems we encounter. This course provides you with the opportunity to develop comprehensive research knowledge and skills to enable you to identify business related problems and recommend appropriate solutions. The course develops your ability to identify research problems, design studies, select samples, collect data, analyse data, and write and present research proposals and reports. This is a 3 CU (Credit Unit) undergraduate course taken either in second or third year of studies in a business program. Learning outcomes

Learning Outcomes:

On completion of the course/module, you will be able to:

1. Explain the ethical and theoretical foundations of business research
2. Identify business research problems
3. Plan/design a research study/project
4. Apply the appropriate methods to collect data from the right respondents
5. Report well analysed research findings
6. Recommend practical research-based solutions to solving business related problems.

Moodle backup for the course is also available.